In this Milton Wedding Decor Rental SEO Case Study, we share how Party Propz Canada’s Website and SEO optimization led to an increase in traffic of over 112%.
If you’re not familiar with SEO, this means Search Engine Optimization. This is the process of improving a website’s visibility in search engines such as Google. The idea is that the more visible you are (aka the higher you rank in search results), the more traffic your website receives. The more traffic coming to a website will often lead to more leads and clients.
Now that I’ve broken that down, let’s take a look at how we were able to achieve this for Party Propz Canada.
The Challenge
Party Propz Canada is a wedding decor rental company located in Milton, Ontario, Canada. They had initially worked with an SEO company that had made improvements to their site. While they did see an increase in traffic, it was temporary and did not lead to any quality leads. The company was looking to increase its visibility and generate leads that would lead to bookings. They were also hoping to not have to rely on 3rd party directories such as theKnot in the future.
The Process
Over the course of 3 months, Party Propz Canda worked with The Event Certificate team to revamp their website content, layout, and navigation with a focus on SEO and traffic conversion. This meant doing keyword research based on their target clients and competitors. We also re-wrote the content on their website to target keywords to increase relevant traffic.
With an optimized website and targeted content, we created a search engine to website funnel that was geared for maximum conversion.
As a local business, we also focused on optimizing and verifying their Google Business Listing (GBL). This included updating their GBL to be consistent with their website content to ensure information accuracy. This was a crucial step for local traffic and showing up on the maps for potential venue clients.
The Results: Milton Wedding Decor Rental SEO Case Study
These changes led to an increase in traffic of over 112% in 30 days. This also led to a direct increase in inquiries from visitors to the website.
One of the most notable results was also their placement in search results. The wedding decor rental company was also on Page #1 Google for keywords such as “Wedding Decor Packages Toronto”. Party Propz Canada also ranked in the top 5 of search results, outranking websites such as WeddingWire.
What We Learned
Party Propz Canada’s traffic increase was slow but steady, mainly attributed to new keywords and backlinks. They were also able to gain a competitive spot in search results due to a gap in their competitor’s content. Optimizing their Google Business Listing also played a significant role in their ranking.
Thank You
Our goal is to help small businesses like yours achieve the same results. Feel free to get in touch to see how we can help your business generate leads.
