When I first started my event planning business I didn’t want to scare away customers so I undercharged my services – significantly. There were events on which I made zero profit… Zero, Zilch, Zip. I wasn’t an exception to the rule, in fact, many new event planners are guilty of this conservative pricing model in their […]
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Many new entrepreneurs undercharge for their services when they first start their businesses. The idea that you might scare a customer away often leads to undervaluing your services and as a result undercharging for what it’s worth. The key to eliminating this problem in your event planning business is being confident in your prices and charging
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Just a few years ago social media was mainly used to keep in touch with friends. You signed up for social media accounts such as Facebook and Twitter to follow your friends and family. Today social media marketing is one of the biggest ways to advertise your services and book more clients. Knowing how to
In recognition of International Woman’s Day, I’m sharing 5 female event planners on Instagram who you should be following today! These are some of my favorite event and wedding planners on social media this year. 1. Mindy Weiss Instagram: https://www.instagram.com/mindyweiss Based out of Beverly Hills, Mindy Weiss is a full-service event planner that has successfully
Continuing with the website theme for this month, I’m sharing 3 tips for making it easier for customers to buy from your website. Whether you’re an event planner looking to get booked or an event supplier looking to sell or rent your items, it is important to have a “purchase ready” website. 1. Using Jargons on your
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SEO (Search Engine Optimization) is the process of getting free, organic traffic to your event planning website. There are a number of ways to improve your website SEO to get more customers to your website and today I’ll be sharing 3 that you can implement right away. 1. Research your keywords for SEO Setting up your
