In this Toronto Painting Company SEO Case Study, we share how Sarson Painting’s Website and SEO optimization led to an increase in traffic, and tracked revenue of over $300,000.
If you’re not familiar with SEO, this means Search Engine Optimization. This is essentially the process of improving a website’s visibility in search engines such as Google. The idea is that the more visible you are (aka the higher you rank in search results), the more traffic your website receives. The more traffic coming to a website will often lead to more leads and clients.
Now that I’ve broken that down, let’s take a look at how we were able to achieve this for Sarson Painting.
The Challenge
Sarson Painting is a painting and construction services company located in Toronto, Ontario. The company had been in business for a few years but did not have a website or online presence. The goal was to build their online presence in a competitive construction market and generate leads for their business.
The Process
Over the course of 12 months, Sarson Painting worked with The Event Certificate team to build a new website, with a focus on SEO, traffic, and conversion content. This meant doing keyword research based on their target clients and competitors in the Greater Toronto Area.
The Sarson Painting website was built, and new content was written for the site including web pages and blogs. As a new website in a competitive niche, an emphasis was placed on helpful content targeting frequently asked questions by their ideal clients.
As a local business, we also focused on creating and optimizing their Google Business Listing (GBL) to ensure they were placed on the map. This was a crucial step for local traffic and showing up on the maps for potential painting clients.
The Results: Toronto Painting Company SEO Case Study
These changes led to an increase in traffic to the website consistently over the year. However, this proved to be a vanity metric considering the website was brand new. What was more significant, however, was the increase in booked projects Sarson Painting was able to trace to their Google Business Profile of over $300,000.
What We Learned
Sarson’s Painting revenue increase was fast and significant, mainly due to their Google Business Listing. They were also able to gain a competitive spot in search results for niche services due to a gap in the competition. While having a website was great. Being in a competitive niche where most other painting and construction companies also had a website with years of content, optimizing their Google Business Listing played a significant role in their success.
Thank You
Our goal is to help small businesses like yours achieve the same results. Feel free to get in touch to see how we can help your business generate leads.
