Naming your Wedding Planning Business

Naming your wedding planning business can be an exciting process. A business name should be memorable, clear, and interesting. You might not need to reinvent the wheel, but you do need to select a name that tells people what you do. Here are a few exercises to help you get your process started.

STEP 1: Choose an option based on your niche

Before finalizing your business name, it’s wise to brainstorm multiple options that align with your industry, niche, and personal preferences. Consider your area of expertise, target audience, and any specific themes that resonate with your niche. Maybe you love arranging flowers or planning parties! Take some time to mix and match different words until you find a combination that feels perfect.

Keep in mind that your top choice might not be available for registration, so having a few alternatives prepared ensures you’re ready to proceed without delay.

Here are some ideas to get you started on naming your wedding planning business:

• List three ideas based on the products or services you plan to provide
• List three ideas in your special niche (e.g. affordable event linens, exclusive invitation designs for small businesses, event coordination and production for tech startups)
• Provide three options combining a favorite theme with your special niche: (eg. Bollywood Night-styled event linens, Great Gatsby Event Invitations, Insta Party Business Product Launch)

STEP 2: Find a list of companies and phrases that impresses you.

You can do this by making a list of interesting company names and phrases that catch your eye. For example, I am obsessed with the event planning company name “Save the Date”.

Here are some ideas to get you started:

• List three business names that you love (this does not have to be in your industry)
• List three words that resonate with you that might be used to describe your business

STEP 3: Mix and Match

Once your ideas are flowing I want you to try pairing different words and ideas from Steps 1 and 2 to create a list of names that you like.

Play around with different combinations to see what sounds good together. Don’t be afraid to try out some unusual combinations – you never know what might spark inspiration! Make a list of all the names you like, and then you’ll be ready to move on to the next step.

STEP 4: Evaluate your wedding planning business name

Once you’ve found a good name try completing an evaluation to see if it works.

For example, have you checked Google to make sure the same or a similar name is not already listed? Is your name available from a .com domain?

Here’s what you need to do: First, type your name into Google and see if anyone else is already using it. If they are, you might need to come up with something different. Next, check if your name is available as a .com website. That’s important because you want people to find you easily online. If your name is available, then you’re good to go! If not, don’t worry – just try out some other ideas until you find the perfect one!

Also, be sure to download a copy of our Business Naming Worksheet below to help you through the process.

Conclusion: Naming your event planning business

Now you know all the steps to choose an amazing name for your wedding planning business. Just remember to have fun and be creative. Most importantly, don’t let this be the thing holding back from starting and launching your event planning business. With a unique name, you’ll be ready to rock the wedding world and make all your clients dream come true!